Learn Facebook Marketing to Promote Business on Facebook Ads

Learn Facebook Marketing to Promote Business on Facebook Ads
Facebook which used to be only used to establish relationships with friends and family who are far away and have not met for a long time are now experiencing rapid changes. Facebook is now not just for relationships with friends and friends, Facebook can be used to market your products and services.

 Lots of people open online courses about how to market their products on Facebook. Honestly, I got confused about which tutorials and places to take, because all of them offer advantages from their respective courses.

Facebook tutorials that already exist most likely also have to continue to be updated considering that Facebook is very fast to update . Even if you are not very careful you can find guides that have expired.

Why did I say that?

Because the information shared in Indonesia about Facebook marketing is very, very slow when compared with guides that are abroad.

In addition, many are also mistaken about selling and promoting products on social media, especially on Facebook . People usually like to think and do things like this "Make a post on your Facebook profile (personal Facebook not Facebook Page) by displaying the products you want to sell. In addition, there are also many people who DIRECTLY place advertisements on Facebook Ads.

Indeed there is nothing that you also DO NOT want to do that.

BUT . If you want to know, there are actually a lot of things you have to prepare and know before you really want to use Facebook to do promotions.

Some of you all who are currently reading my writing, certainly many who are finding out and want to learn Facebook Marketing using Facebook Ads, there are also those who are looking for material for writing with the same friends as written on SUBMITClimb.com (for those who are looking for writing material, don't just copy and paste, rewrite it in your language style). As I said above, I and you might find so many guides and also tutorials about Facebook Ads.

Because so many ...

Finally, you and I are often confused, which one should I choose and which one should I follow?

Hopefully with this guide that I made, it can help friends to understand even though what I have to say may be a little doubtful (different) from what you have learned from other people.

Here I will share with you, about basic knowledge and also advanced ways to advertise on Facebook Ads in a simple way according to the way I teach (share it)

A # What is Facebook Ads?

Even though you know Facebook Ads are used for advertising. You need to know the true meaning of Facebook Ads.

Facebook Ads is a Facebook advertising platform . The duties and benefits of Facebook Ads itself is for you to advertise products or services and at the same time spread the contents of the ads that you put on Facebook to as many people as possible, especially to people who are interested in your products and services that use Facebook.

What is Facebook Ads
Then how can you and I find these people and start advertising and using Facebook Ads? There are two important things that you must consider when you want to use Facebook as a means of your promotion.

Non technical
Matters concerning technical issues
B # I will explain first, Non-Technical .

1 # Find out what are the benefits of the product or service you want to sell.

Even though you know what products and services you will offer to others, many people ignore this one point . Very often people including me used to play advertisements and sell goods or services but didn't think about the things that would benefit from the products and services we offer to others .

Maybe for example I will provide Free Website Creation Services to as many people as possible in Indonesia and also in other countries. What should I do before offering and advertising to others? I have to sit still and think about the products and services that you offer:

What are the advantages of the services you offer to these other people, even though the services you offer are not sold?
Why do people out there who don't know you have to use your Free Website Creation Service? Is this safe for them and is it really FREE for them?
How important is this FREE Website Creation Service for them?
By making contemplations and questions like this, it will certainly be very helpful for you and also the people you target can get benefits at the same time you can make and think of ads like what you should make in Facebook Ads.

To build a new and growing business you MUST think of value.

2 # Who MOST MAINLY will benefit from your products and services

A little dizzy and convoluted it looks. If you want to advertise on Facebook you just have to think about things like that.

Indeed…

if you know what value others can get from you this will greatly help them to take further action .

After finding and making some of the values ​​that can be obtained, the next step is to think about who the people who will benefit from the product or service that you will offer? See who the MOST MAIN people will get and benefit from this service?

Find out their age?
What sex?
What are their hobbies?
What do they do for a living?
What gadgets can they use?
What main language do they use?
Where do they live, Indonesia, Bali, Jogja or Europe?
And others.
By making the details narrowed down like that, this will greatly help you in creating effective advertising. Don't be afraid to make a detailed list like the one I mentioned in the example above, the more narrow you make such assumptions, the more targeted the people will be.

Remember Facebook Ads is not a very sophisticated machine , Facebook Ads is just a medium for you and me to help spread the information we want to convey to people about the products and services that will be offered . If in the beginning you have wrongly determined the target of people who want to be targeted, it is certain that the product or service that you offer will not get a good response from others even though the services you offer are good or even 100% FREE.

Learn from other people's websites and customer reviews. I usually call that term brainstorming. I usually do very detailed research and also take a long time. When the research is relaxed I just research when I'm empty, when I'm busy I focus on the work I'm doing at the time. For overseas markets I usually use these websites:

AliExpress
Alibaba
Amazon
Etsy
Lazada
Wish
Quora
Reddit
For the local market I use:

Tokopedia
Bukalapak
Kaskus
I use Shopee sometimes, but because many people complain about the difficulty of using Shopee so I rarely use Shopee for research, because I myself also feel a bit complicated using Shopee even though I can use Shopee.
Many of us already know the websites I mentioned above. Maybe there are those who think, how do you research using websites like that, and do they really benefit us?

Of course many things can we get by researching using websites like that. I usually like to see and read about testimonials, complaints, compliments and also questions like what are often asked by the people there. Even though this might seem trivial once but it provides benefits for you.

3 # Must Want to Learn New Things About Facebook Ads Even though it is catchy and know already

Even though placing ads on Facebook Ads looks easy but is actually not easy. I often hear a lot of people who say, wow you don't need to take courses, seminars and study with people, there are all guides on Facebook.

Even though it's true, we can get a guide on how to use Facebook on its official website but don't ever boast . Remember you can't use Maps for a long time to get to the area you want to go to at the moment .

I often see people who have such thoughts, and I pay attention, when they start to practice making a lot of mistakes and not producing anything.

So the best way is even though you can learn about Facebook Ads through its official website, you have to throw away that knowledge and want to learn from others. Who knows what you understand turns out to be wrong.

I want to ask you, say you want to be an EXHIBITOR of the heart, which is faster where learning with people who have experience and experts directly or without people who teach?

I hope you DO NOT ANSWER THE SECOND. It is possible that the person being operated on instead of survived instead dies later.

Before you get into technical matters you need to know a few things which I will mention below:

Ad Planning : What is the GOAL goal of your ad, what do you want to get after placing an ad on Facebook?
Understand How to Advertise : When placing an ad you need to know what an "Adset" Ads campaign is. Learning the basic laying structure of ads on Facebook Ads is correct.
Read ad results : Many adverts originate but don't learn the report from the ad results posted. Learn what the meanings of CTR, CPM, CPC, CTA, WC, VC, ATC and so on. Although this is not important for many people, it is very, very fundamental.
Analyzing Ads : every ad that is posted may not necessarily get good results, because it is very important to analyze ads. Is ad A still eligible to run or you don't need it anymore. From analyzing this you will be able to maximize the ads that you place so that they are targeted and not GOING. You can even plan what you need to do next.
Facebook ads split test 2
4 # Learn and Observe Others' Ads

Placing advertisements on Facebook is an experience and learning for the development of yourself and your business. The best way to be able to make good ads is to watch the advertisements posted by others . Try to observe and learn why there are ads that can get good RESPONSE and why there are ads that DO NOT GET A good RESPONSE? What are the current trends in the online market? Learning all the little things and also studying the lives of your viewers, buying products that will be marketed before actually selling them to the public is also very important, doing trivial research like this will help you have the opportunity to succeed in doing business.

Remember, someone's success in running online advertising is not determined by only one factor, when you take a particular course it is only a foundation or laying the foundation, the rest is yourself to want to observe and do something from what you have learned.

This is the same as you go to school and college, you are successful and smart not because it is caused by where you go to school, who teaches, but also because of other factors, namely yourself, do you want to learn and develop yourself from the laying of the foundations You can be in school and in college and continually want to try to develop what you have learned.

Before I enter into technical material I will tell you what you have to do first before starting marketing on Facebook Ads.

1 # Searching for Your Competitor's Facebook Page

Why should you be tired of searching for your competitor's Facebook page?

People who have often used Facebook and also recently played Facebook Ads usually immediately hit the beat, make the sale status, post photos and advertise.

If that is what you have been doing all this time, then it is definitely wrong and it might not be able to produce optimally.

You have to learn about Facebook Ads or at least there is someone in you who should know.

The best way to start is by watching the advertisements that other people put up as I mentioned above. Look, observe and copy.

How do you find Facebook for your competition?

I think you certainly have a lot to do, of course the first way is to see anyone who runs a business like you in your area, then search using their business name on the Internet and also on the Facebook search engine.

Please enter the keywords that you want to search in the Facebook search field.

Look for rival pages on Facebook 3
Facebook will display search results according to what you type. Indeed the search results are not as much and as accurate as the Google and Bing search engines. We just hope that in the future Facebook can display search results better, more and more precisely.

YOUR ASSIGNMENT NOW : Just search for as many of your competitors as possible, if you find it please enter it into the list you made in Excel or Notepad. Then look at one of the pages that you find and learn:

The way they make posts and can get lots of likes
How often do they make a status on their Facebook page
Also note at what time to get a like
See the profile photo used and also the bio page or description
By knowing and observing competitors, you can later create good ad content and at the same time be able to target people who like your competitors' pages.

2 # Make your Facebook Page as attractive as possible.

If you sell in offline stores (not online) you usually always keep the appearance of the shop neat and clean. In addition, the store is usually arranged and decorated in such a way that people are interested and want to enter your shop.

Create an attractive Facebook Page cover 4
In the online world is the same, therefore, your Facebook Page should be arranged and designed in such a way that people are interested and trusted. Remember that Facebook that you have now is most likely your personal Facebook profile. If you are still using a Facebook profile, you should immediately create a Facebook Page for your business. To make your Facebook Page simply click on the Create Page menu or please visit this page to create your first Facebook Page.

Please choose according to your business category. Each category you choose Facebook will display different features, so be sure to choose according to the category of your line of business. (Don't worry, if you choose the wrong one, you can change the category later)

Tips for choosing a page name for your business.

Use the name of your business or business, not your personal name (Separate your personal Facebook and your Business Facebook)
Be sure not to use the name of the Facebook page with the type of product or service that will be offered to others. For example Contractor Services, Website Creation Services and so on.
Use short page names. (because it makes it easy for people to remember
Make sure you fill out and complete your profile:

Use a profile photo that matches your business logo. Make sure the picture has a pretty good resolution so it doesn't look blurry.
Facebook Cover: Use attractive images and make sure it has a pretty good resolution so it doesn't look blurry.
Fill out the About Us page. Many people leave this page blank because they are confused about what they want to fill. Fill in accordance with your business with a brief, clear and explain about the product or service that you offer.
Usually, after you finish creating your Facebook page you will be asked to directly advertise. Do not do it. Because it's not time for you to advertise yet.

3 # Tips on How to Make a Good Post on Facebook

Be thankful for those of you who don't like to make many posts on Facebook because if you make too many posts on Facebook in one day then the results are also not good, this is different from Twitter. Why if we make a lot of posts the results are not good?

Posts made more than 2 times will usually get fewer likes
Make sure every post you make must be quality because we only need one to 2 posts a day, it will be much easier for us to think of a post that is very high quality so that the results are also of high quality and get more likes. (though not always)
So you can understand more, please study the following guidelines about Strategies to increase Followers and Likes on social media.

The following are tips on how you can make a good post to increase interaction with visitors.

Every time you make a status or post, don't just make a status in the form of text, be sure to make text by placing one or more supporting images, you can also use a video or website link. I usually do not like posts that are only in the form of text, maybe you are the same as me, especially if the post is long, wow, even more lazy to read it.

If you want to make a post by adding videos, then your video should not use URLs from other social media, for example from YouTube, because Facebook will reduce the reach status (posts) that use the URL from YuTube. Please be advised because YouTube is a competitor to Facebook.

Another thing is that if you want to make a post using an image, the image that you are using should be elongated or close to a rectangle (472 × 394 px) if you want more than that too, as long as you don't get less than that.

Another one is Post in the form of a link. You must often see a post in your timeline like the one below. Posts that use links (include) with sleeping images (landscape) will get far more engagement than others.

Facebook post with elongated image 5
Post at the best time.

Actually this topic is not too important for me, but it cannot be ignored either.

Want whenever you post status on Facebok it could be and this depends on who your audience is.

If you want to target people who are active on the internet, especially on Facebook for a full day, you can always post.

But in general there really are certain hours where people are active on social media based on this benchmark:

Student or Student: weekdays, and at night
Office Worker: Morning before leaving for work, lunch break, weekend and evening
Housewife: weekdays, daytime and nighttime
What I just wrote is only possible, it is still uncertain. To be able to know for sure you need to do some testing yourself, for details you can read in the next section .

4 # Don't be shy about participating in groups that have many followers and are already popular

After a few weeks of posting the best Facebook page that you made, now you might start to feel, apparently no one at all visited and saw the status you made on Facebook.

How do you feel right now after experiencing that?

Sad yes, lemes also yes and maybe there are people who are discouraged too.

Up to this point there may be some of us who have become confused and discouraged. Do I have to continue or should I stop?

What you feel right now is felt by everyone including me too. Then what steps should we take next to make our posts more visible to people? if you only have a strategy like that when publishing your post, want 1 year or 2 years in the future will be the same, even though the content you make is good.

So it is a mistake when doing social media marketing for businesses that are mostly done by people.

In this section I will provide a solution but not a solution that will definitely be able to overcome directly. so to be able to make many people know your Facebook page, especially your posts, then you have to join in a place where many people gather there.

Look for groups that match your field and have many followers. Make sure it's not a lot of spam.

Usually a good Facebook group like this:

There are often people who ask and who answer
Every post that is made is always a lot of likes and there are also people who give comments
The members who are there often share information
All posts in the group are always related to the group's theme
After you are accepted to join the groups, the next step you will take is to share.

Must Share?

Maybe this is your question now.

Yes, do not immediately promote or do things that people really hate, especially if you are new and unknown to the group.

Groups on Facebook are mostly filled by people who like to do bad things (promotion - spam) especially in groups that are no longer managed by their owners.

A well-managed group is sure to be heavily guarded by its owner and many rules. If you just join immediately do things that are banned, such as promotions, you may be directly depaked from the group and can not join again later.

So try not to directly promote.

The best way I usually do is to share useful information . This can be in the form of articles or guides in the form of videos or eBooks. You can do this for several days or weeks without using one link from your website or other social media accounts.

I usually do this for 1 month, after that I will invite them to like the page that I made. The best way is to use an eBook (PDF) in the eBook file that I slip a URL link to my Facebook page.

5 # Analyze your Facebook Page

I am sure after you do the way in number 3 and 4 in a good way it makes a status (post) regularly and also participate in groups on Facebook you will begin to get much better results (interaction)

From here you will be able to see that there are posts that can get a lot of interaction and there are posts that have not too many interactions. (Be it like, share and comment)

Is this just a coincidence?

Certainly not!

Indeed there are some posts that can make people interested and there are posts that can not make people interested.

It is from the results you get that you must learn.

To be able to get what you want such as Like , Share , Comment , Buyers and Visitors , then every time you make a new post, think carefully about what kind of post they like. (You can tell from the posts that you have made)

For that you need to use the Facebook page feature to find out and analyze posts like what can get good likes, shares and comments.

You can visit the " Insight "

Facebook Analysis Page 6
Have you opened and seen the menu there?

If this is your first time learning about it immediately by visiting your Facebook Insight page. There are things you can learn and analyze later:

What time do the people who become your followers online
Every day what most people online
Learn which posts get the most interactions
Also learn which posts from your rivals get the most interaction
For point no. 4 you can use the features that have been provided by Facebook, please visit the Post menu then click Top Posts from Page you Watch .

Top Posts from Page you Watch 7
Now you have got very basic and important data. Then the next step is to please make a plan for creating good content for each day.

6 # Optimization of your Facebook Page for Search Engines

We will discuss the Facebook page problem that is easily found by others. Even though this is still in the gray area (necessary or not), it is not wrong for us to apply SEO for our business's Facebook page.

For those of you who don't know SEO at all, I once wrote this " What is SEO " and " SEO Guide for Beginners "

I suggest to read the article first, then you continue what I discussed in this article.

Ok, if you've read it, let's continue.

I actually don't optimize SEO on Facebook like I optimize a website.

Why?

Because Facebook is not mine, if I make a mistake and I close it, it is a waste of time, energy and money that I spend to over-optimize Facebook.

My term is LAND BANDAR.

What you need to know and understand is that when someone visits your Facebook page, they can easily get the main information they want to get and want to share.

Facebook Page Name

Don't use careless names for your Facebook page. Use a name that matches your business name. Can you use a business name by adding keywords you want to target?

Of course, I can…

As long as it doesn't look weird.

For example, I have a graphic design service and want to use my name as a brand of my business "Pramono Design" this name still looks good and not strange.

If I have a website creation service, if I use my name and the service I want to offer, it will be like this "Pramono - Website Creation"

What do you think?

For me, that name is a bit forced, isn't it?

So even though we can use the keyword name when choosing the name of your Facebook page, it doesn't look weird.

And one more thing that I often notice on Facebook pages is that many people use words like this: Sell, Buy Services and so on. Make sure not to use words like that.

Even though searching for a search engine uses the word it's easier for others to find it. The use of Facebook page names like that will look like not convincing and unprofessional.

For the page URL you should use something that matches your brand name, not your name. So what if the BRAND name you've used no longer exists?

It's easy, you only need to add keywords according to your business. Like "Pramono design" or you can also use local keywords that are the name of your area. Pramono Bali for example.

About column

For the About page column, you should fill it in because this is the same as a meta description. Be sure to enter 1 keyword that you want to target in your Facebook page's description column. And also create a description that can invite people to click.

Fill in the Address and telephone number


I am most lazy to fill this page, the reason is that what I offer does not require me to meet with many people, all can be done online.

But once again, you want to fill in this one column.

For local SEO, usually search engines will use local telephone numbers to rank in search engines. Then Facebook will prioritize pages that are in the same city as the business that is run.

7 # Getting Started Running Facebook Ads (Technical Matters)

How, are you tired to continue reading my article? I deliberately made it as long and as detailed as possible so that I can help you understand everything about Facebook Ads. We will start to enter into the technical discussion, but before that there are things you must prepare:

Prepare a business manager
Create an account for advertising
Please state your Facebook page payment method
Start learning to advertise
These four things we will study and discuss one by one. Make sure you take notes in the book so that you can easily repeat your lessons.

1.1 # Make a business manager preparation for Facebook Page.

Maybe for those of you who are new will be confused with this term. So Business Manager is a place where you and I will later manage Facebook Ads accounts. How to make it very easy, like you create an email account and Facebook. To make it, please visit the Business.facebook.com page later when you get there, you only need to register. No need to keep reading, now just do as I say through this tutorial.

Oh yes, there is something I almost forgot to say, when we are going to run ads on Facebook, there are two things you can do:

You can use a personal account
You can use a Business Manager account
Although you can use both, it is far better to use a Business Manager account. By using the Facebook Ads Business Manager account there are features that will greatly assist you in managing your advertisements.

1.1.a Know your Business Manager ID

After you register create a Business Manager account. Try to log in. Please choose the URL city in your browser. Write down your business ID.

Some may ask, what is a Business Manager ID and what are its uses? We can term this as an identification number on your KTP. Later we will use this Facebook ID.

this is your Business Manager ID 8
1.1.b Learn and Get to know the Business Manager

To get to know someone, we have to get along with that person often. In online business is the same. You need to know everything that is in your business manager's dashboard.

home business manager button 9
Just push the button with the Facebook logo in the top left corner, this is your Facebook Business Manager home page.

1.1.c First thing to visit when entering the Business Manager

After the above steps now the next step that needs to be done is to go to "Business Manager Settings". This is a menu that you must know next.

home business manager button 10
1.1.d Learn to read maps on Facebook Business Manager

In Facebook Business Manager there are several menus that you have to memorize and know what they are for. Indeed, Facebook has a guide that you can read and learn for yourself. Usually people who study will take longer if compared with people who study with other people. So please continue to visit the SUBMITClimb website and also subscribe to the YouTube SUBMITClimb Channel to get the latest information and tutorials.

the page in the FB Ads business manager settings 11
From the picture you see there are some things that I want to tell you:

Browse. What is here is everyone who has joined your business manager. Every business has a leader (boss) and employee. You can determine who will be the boss in your business manager or also known as admin . And the employees of the company mention it at the same time, people who become employees in your business manager are called Employees . With this feature you can enter your employees to manage your ads and accounts. To get started you should first become the Admin yourself.
Pages . This is the page of your business page (business assets) on this page. You can also include several people to manage your page.
Ad Accounts. This is the place where you and I will run ads. At this time what you need to learn and know is to memorize the first place and its function for what purpose. Later I will also tell you about how to create or prepare your advertising account. Memorize this menu: Business Settings > People & Assets > Ad Accounts.
1.2 # Preparing Your Ad Accounts

To prepare an Ad Account is very easy, please refer to the following guide:

1.2.a Enter the Business Settings> Accounts> Ad Account menu

In there you can see your personal account. If this is your first time creating Business Manager, then you cannot see any accounts in it. Don't worry I will help to make it step by step.

prepare Ad Account Facebook Ads 12
What you see above is the Business Settings view that I said above to observe first. We will discuss 4 things here later.

1.2.b Creating a Facebook Business Manager Ad Account

In the top box you can see the Add New Account or ADD menu (for the latest version). Please click on the menu and a menu box will appear as shown below:

Creating Ad Accounts 13
Don't be confused, just choose the Create a New Ad Account . Later you will see a menu like the one below:

Create a New Ad Account FB Ads 14
Next, please fill in the menus as completely as possible:

Ad Account name: please fill to your liking
Advertising on behalf: Please choose your business manager name (Default)
Time Zone: choose according to you want to advertise, if Indonesia is filled with Indonesia)
Currency: Fill with rupiah and love rupiah besides it is safer for tax matters etc.
Payment: This is the most feared by people, calm now there is an option for payment through a local bank. (temporarily ignore it first)
It's ok with everything you fill in? If you have, please click on Create Ad Account . If you are in Approve you will see a menu like the one below:

Create Ad Account 15
Here you can choose who will be the Admin. Follow the method according to the picture that I listed.

Just change the default role to be your business manager admin
Check your own name
Click save changes
That's how you create a Facebook Ad Account.

display after creating an ad account 16
Look what I marked:

No.1 is the Ad Account number. This is different from the Business Manager ID that I mentioned earlier. The Business Mnager ID is like an umbrella that will overshadow many of your Ad Accounts.
No. 2 is a link that will help you go to your Ad Account dashboard page.
1.2.c Making Pixels

Many are confused about this one feature. You need to know that this one feature is very important to make every ad that you will install. I will not explain in detail in this article, it will be very long. The point is that Pixel is very important and you have to install and prepare it from the start (especially for those who already have a website, but just calmly who doesn't have a website can still advertise anyway).

Make pixels in FB Ads 17
When you create Facebook Business Manager, a menu will appear like the one in the picture above, if you just make sure the pixel will be empty, well we will make it. The trick is Business Manager Settings > Data Sources > Pixels (yours must be empty)

Don't be afraid, just click ADD. If you already will popup menu will appear as in this picture. Click Next .

Adding Pixels 18
Later after you click Next the information will appear again as you see below:

just click pixel 19
Just follow the prompts to click continue. After that you will be faced with a pixel that you have created. If you look inside each of your dashboards, you will see something like a red dot , like a warning. Do not be afraid. That means the PIXEL that you created is either not used or you have not installed it on the website you have. The next step you need to do is connect the pixel to the account that you created earlier. Maybe you are confused how to connect it?

Easy, please see this next step.

1.2.d Link Pixels to Facebook Ads accounts

If you see in the previous picture, you can see a menu that says Assign Ad Accounts. Please directly click the menu. Later after you click you will see a menu display like the one below:

connect pixel 20
Please select the account that you created earlier. Then next is just click Save Changes. Already you have finished creating and preparing your Pixels. How, very easy right?

1.3 Setting Up Ad Payment Methods

The next step can actually be made after we put the ad. But it's okay we will immediately prepare it now to simplify your payment. Facebook now has several options that make it easier for you to pay for the ads you post. You can pay via credit card and also your debit card. Don't worry, you can also pay using a local bank transfer system. So it doesn't matter you don't have a credit card .

1.3.a Make a Payment Method

Please enter the business settings dashboard page. To prepare your payment, you only need to visit the payment menu later. I usually don't do this setting. I usually after making an ad then go into payment that's where I will choose my payment method. The goal is that I change my payment method.

But it's okay if I will still teach you how to make the default payment method that you like. Please click on the Payment menu. It will look like the picture you see in the picture.

Adding FB Ads Payments 22
On the right you can see there is an Add menu . Just click the menu or button and then a display like this will appear.

Select Payment Method FB Ads 21
Please adjust:

Billing country: According to your country
Currency: Indonesia (Example)
Enter the detail card number that you have.
1.3.b Linking Payment Methods with Your Ad Account

You may follow this guide or not. I usually do not connect. There are several ways to connect payment methods.

First you have to go to the Business Settings> Accounts> Ad Account menu . Look at the arrow in this picture.

click business setting 23
Later after you select and enter the Business settings you will see the Ad Accounts page. After selecting Ad Accounts, the next step, please select the account that you have created in the Ad Account creation section that we have studied above.

Then please select the View Payment Method. Later you will see instructions like those in this picture:

view payment method 24
If this is your first experience then please choose the Add Payment method. The display will appear like this:

Add Payment Method 25
Indeed, by default the payment that is checked is using the credit card method. You only need to replace it by selecting the Payment Method Business Manager form . Then please click continue . After that the payment menu page will appear that has been created.

Usually there will be several payment method choices. If you have already added the previous payment method, only 1 payment method will appear at this stage, so just select the previous payment method. Click continue . Then the steps you have to do are complete. Now your account already has a payment that you chose as your primary payment method.

7 #. How to Place Ads on Facebook Ads

Now we come to the stage of how to advertise on Facebook Ads. I am sure many have been impatient to enter this section. But unfortunately I will not discuss it in detail here because the article that I wrote is already very REALLY VERY STRONG and my head has also been shabby. I will discuss it in detail in a separate section.

1.1.a Selecting Objective

Please go to business settings> Accounts> Ad accounts. Select your Ad Account then please enter into your Ads Manager page by following this guide View Ad Accout in Ads Manager .

After you select the link, you will then enter into your Ads Manager dashboard. The appearance will be something like this * the appearance will always change but the function will usually be the same.

Ads Manager dashboard 26
Look at the picture:

Campaign
Ad Account: Create new
Ad Set: Audience, Placements, Budget & Schedule
Ad:
Format, media, additional creative
For the Ad Account above if there is writing Create New, it's a sign that you are first entering or accessing your advertising account to start advertising. So do not be surprised if some who have already installed this option menu does not appear. For those of you who are new, please adjust to what you have filled in and enter at the beginning when you create an Ad Account.

In this guide we will select and define Objectives . Please learn about the Objectives for Facebook Page in this article . For the beginning, please choose Brand Awarness as an objective choice. There must be a difference and I have explained in the article I wrote specifically about it. So I can say the first ad that you created can you start with the choice of brand awareness.

1.1.b Set the Ad Account

After you click on the Ad Account. A menu will appear like this later. Please just select all countries of Indonesia, because you live in Indonesia and surely you will sell and market products in Indonesia. (Unless your target is outside Indonesia, the country should be adjusted accordingly) then please press continue .

1.1.c Make an Ad Set

This Ad Set is about your audience, the placement where the ads you will place are placed and the budget and schedule.

make ad set 27
This is where you will set your Audience. Please fill it according to your wishes, of course people like what you will target. In the discussion here I will not discuss in detail.

Audience settings 28
If you have finished setting the audience, here you can also adjust the placement of each ad you make. If you want to make an Edit Placements choice, several choices will appear - a very varied choice. Arriving at this option you can actually put ads that you make on certain placements that you think can bring in profits.

budget and scheduling 29
The final step is that you will only manage the budget & ad schedule issues. In this section there is a very important part and you should pay special attention, especially in the budget and bidding sections . Here you can choose your budget to be daily or lifetime. For the lowest advertising budget on Facebook itself is very diverse for each objective. If you use the Brand Awarness option as I indicated in this guide, the lowest budget can be Rp. 10,000. for you it looks cheap doesn't it? remember, please pay attention to the bidding section. If you are still a beginner here, I strongly recommend making a choice with automatic bidding. What is the reason? Let's read the explanation in this article.

For you for the first time and still confused, in this section you don't need to change it, no problem. You can change only on budget options. The rest is not necessary, you just skip it.

1.1.d Making Ad

You can use and create a new post for the ad that you will install, or you can also use the post page that you have created to make the ad.

Use Existing Post 30
If you look at the picture, you can see there are options to Create New Ad or Use Exiting Post. Please choose one of them. Many people usually make ads from posts that have been made by them.

If you are satisfied with your choice and have created an ad or selected an ad that you want to run, the next step is that you only need to press the Place Order button.

Up to this point, the advertisement that you created has already been completed and you have submitted it for immediate airing. If there are indeed no errors and are in accordance with Facebook's rules, then your ad will be directly on Approve, but if your advertisement material is in violation then you must fix your ad.

Tips When Running Facebook Ads

Actually, I have a special discussion on this page that specifically provides a Free Facebook Ads Course. But because this is important for those of you who are new, I will give you a few TIPS on Facebook Ads here.

Facebook has a "boost" post feature that we made. The goal is, of course, to make it easier for you and me to quickly create ads. Some people say don't use this feature from posts we've made before. I do not know what the reason is for sure Facebook to make this feature certainly for the good of its users too right? so you can use this feature. But if you want to advertise you can make a new Post or also called the term "dark Post" through the Facebook power editor.
Make sure you use images that are relevant to the ad that you created. If it is interesting but not suitable then it can make your ads become the maximum results.
You may use an audience from your competitor's Facebook page or others.
Choose a specific target audience, the more specific you make the more targeted the ads you make.
Be sure to install pixel remarketing and also conversion tracking pixels on your website. If you don't have a website, please make it now. If you can't create a website and need help, you can go to this page.
Use good copywriting, you can also learn to Copywrite, this is very mandatory for those of you who want to do offline and online marketing.
Invite people to do (click, download, buy, etc.) also tell the reason why they should buy from you not from someone else.
Don't create just one ad, create multiple ads with different variations, such as images, and also targeting.
Do not immediately sell if you are not already known.
Those are just tips from me, you can try it yourself later